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Rule 1 - If We Feel That We Are Honored by Being Asked to Address an Audience, Let's Say So!

Rule 5 - Let's Say We Instead of You

Introduction

Rule 2 - Let's Give Our Listeners Sincere Appreciation

Rule 3 - Whenever Possible, Let's Mention the Names of Some of Our Listeners

Rule 4 - Let's Play Ourselves Down—not Up

Rule 6 - Let's Not Talk with a Scowling Face and an Upbraiding Voice

Rule 7 - Let's Talk in Terms of Our Listeners' Interests

Rule 8 - Let's Have a Good Time Making Our Talks

Rule 9 - Let's Not Apologize

Rule 10 - Let's Appeal to the Nobler Emotions of Our Audience

Rule 11 - Let's Welcome Criticism instead of Resenting It.

Rule 12 - Let's Be What Quintilian Called a Good Man Skilled in Speaking

In a Nutshell